Virgin Atlantic to launch the first route to South America

London - Virgin Atlantic launches a new route between London and Sao Paulo next year. It will be the airline's first route to South America.

The British carrier will offer a daily flight between its base in London-Heathrow and Sao Paulo-Guarulhos airport. The route will be served by a Boeing 787-9 Dreamliner configured to accommodate 31 passengers in Business Class, 25 in Premium and 198 in Economy.

More details on schedules and ticket fares will be revealed later this year. Virgin Atlantic will compete with British Airways and LATAM Brasil on this route.

The carrier aims to take advantage of the booming demand for transatlantic flights in the South American country. Sao Paulo is the commercial capital of Brazil and the largest city in the Americas after New York, where international corporations have offices. The growing tourism in the region completes the lucrative business market.

Virgin Holidays, another Virgin Group company, also plans to offer complete holiday packages in Brazil for the first time. The spectacular IguaƧu Falls and the Amazon Rainforest are easily accessible from Sao Paulo.

As part of its ambitious growth plan, Virgin Atlantic will receive the first four of the 12 Airbus A350-1000 on order. Alongside Delta Air Lines and Air France-KLM, The airline also plans to become the founding member of a $13 billion joint venture with more than 300 daily flights on 96 non-stop transatlantic routes.