Seoul - Jeju Air has placed an order for 40 Boeing 737 MAX 8 aircraft. The South Korean low-cost carrier also reserved options on a further ten copies. With this order, Jeju Air aims to respond to the rapidly growing demand for air travel in South Korea.

Launched in 2005, Jeju Air is the first low-cost carrier in South Korea. The airline is based in the popular tourist destination of the country, Jeju island. It operates an all-Boeing fleet consisted of 40 Boeing 737-800. Over the past five years, Jeju Air has achieved an annual sale growth of 25 percent.

The Boeing 737 MAX 8 has the same passenger capacity as the 737-800, but thanks to the new CFM LEAP 1B engines and aerodynamic improvements, it is 14 percent more fuel-efficient.

For Boeing, it is the first order for its best-selling 737 MAX family since the Lion Air crash of the same type killing 189 people on October 29 in Indonesia. The exact cause of the accident is not yet known.