Japan's new airline ZIPAIR unveils its brand identity

Tokyo - Japan Airlines has unveiled the corporate logo and the livery, including crew uniforms of its new subsidiary ZIPAIR Tokyo. The airline will operate low-cost flights on long-haul routes with Boeing 787s from next summer.

Based on Narita Airport, ZIPAIR Tokyo is a wholly-owned subsidiary of JAL (Japan Airlines), intended for medium- and long-haul overseas routes.

The airline logo on the tail features a "Z" letter with a horizontal green line. Although the body is white, the tail part is painted with gray as the background color of the logo.

The aircraft will initially operate two Boeing 787-8, which will be taken over from the parent JAL. The first routes of ZIPAIR will be Tokyo Narita - Seoul and Tokyo Narita - Bangkok. The carrier will expand its network to Europe and North America when more Dreamliners join the fleet.

Crew Uniforms

The uniforms are designed by Taro Horiuchi, a fashion designer who works as the art director of the entire brand, including logos.

ZIPAIR follows the example of Singapore Airlines' Scoot for its business model. Scoot also flies to distant destinations with Boeing 787s in Europe (Athens, Berlin), Australia and Asia.

The airline did not reveal the cabin configuration for its planes yet. JAL subsidiary will compete with Scoot, AirAsia, and Jetstar that are operating low-cost flights in Asia-Pacific region.