FULL ARTICLE

Japan's new airline ZIPAIR unveils its brand identity

Tokyo - Japan Airlines has unveiled the corporate logo and the livery, including crew uniforms of its new subsidiary ZIPAIR Tokyo. The airline will operate low-cost flights on long-haul routes with Boeing 787s from next summer.

Based on Narita Airport, ZIPAIR Tokyo is a wholly-owned subsidiary of JAL (Japan Airlines), intended for medium- and long-haul overseas routes.

The airline logo on the tail features a "Z" letter with a horizontal green line. Although the body is white, the tail part is painted with gray as the background color of the logo.

The aircraft will initially operate two Boeing 787-8, which will be taken over from the parent JAL. The first routes of ZIPAIR will be Tokyo Narita - Seoul and Tokyo Narita - Bangkok. The carrier will expand its network to Europe and North America when more Dreamliners join the fleet.

ZIPAIR-Uniforms
Crew Uniforms

The uniforms are designed by Taro Horiuchi, a fashion designer who works as the art director of the entire brand, including logos.

ZIPAIR follows the example of Singapore Airlines' Scoot for its business model. Scoot also flies to distant destinations with Boeing 787s in Europe (Athens, Berlin), Australia and Asia.

The airline did not reveal the cabin configuration for its planes yet. JAL subsidiary will compete with Scoot, AirAsia, and Jetstar that are operating low-cost flights in Asia-Pacific region.



YOU MIGHT ALSO LIKE!

SIMILAR ARTICLES

Gulf Air welcomes its 7th Dreamliner

Corsair poised to become a premium service provider

Air Canada keeps its check pilots up to date with live 737 MAX flights

Transavia flight attempts to take off from taxiway

Report criticizes FAA for certification process of the 737 MAXs


RECENT POSTS

Gulf Air welcomes its 7th Dreamliner

Corsair poised to become a premium service provider

Mitsubishi Aircraft to launch a new development center in Montreal

Scandinavian Airlines reveals its new corporate livery

Ural Airlines expands its fleet with Airbus's A320neos