Auckland - Air New Zealand is known for its special flight safety videos that are shown before the flight. With an ever-changing theme, the airline manages to attract attention, usually in a positive way. But the latest video, which takes place on Antarctica, is not everyone's favorite.

The video focuses on the work of the New Zealand scientists on Antarctica. The safety instructions are explained in the video by scientists who are conducting environmental scientific researches in the ice continent.

The criticism to the video comes from the relatives of those who died in the Erebus disaster. In 1979, Flight 901, a DC-10 from Air New Zealand crashed into Mount Erebus during a sightseeing flight over Antarctica, and All 257 people on board were killed.

The wreckage of Flight 901 on Mount Erebus

The wreckage of Flight 901 on Mount Erebus

Mount Erebus, Antarctica’s second-highest mountain, doesn’t appear in the video. But the relatives of Flight 901's victims say the video is offensive and disrespectful.

To be on board and confronted by a safety video you’re obliged to watch set in Antarctica is beyond ironic. It is the ultimate insensitive insult to the families,
someone said whose mother died in the crash. Others also criticized the video in social media.

Air New Zealand said in a statement that the company had contacted families of Mount Erebus victims and received very positive reactions about the video.

It was important to us that family members of those who lost their lives on Mount Erebus were among the first to be told about the filming project in Antarctica. We have reached out to family members registered in our database directly to share details of our upcoming safety video and the rationale behind this,
a company spokeswoman said.

But some family members claimed they were not consulted before the video was recorded.

The DC-10 crashed because the pilots were disoriented report says. They were probably unable to distinguish the Mount Erebus from the landscape while the aircraft was flying at low altitudes.

The crash remains New Zealand’s deadliest disaster.