Fort Worth - It took American Airlines almost five years to apply its new livery to the entire fleet. Nearly 1,000 aircraft have been repainted.
In January 2013, American Airlines unveiled its new visual identity with a new logo and a new livery. The company's first aircraft with the new livery, a Boeing 777-300ER, made its debut on January 31st.
Five years later, the program ends with a little bit ahead of schedule. At the beginning of January 2018, the entire fleet of American now wears the new livery, except the MD-80s to be retired.
As a result, American Airlines repainted 992 aircraft over a five-year period. Eight painting stations ran in parallel at different locations. The program involved a large number of employee groups in the maintenance, engineering, marketing teams.
American Airlines needed to upgrade its livery with the arrival of the Boeing 787. The Dreamliner has indeed a carbon structure and not aluminum, which made it impossible to keep the polished metal appearance of the old livery.
The basic colors of the logo have been retouched in a more dynamic spirit, keeping the iconic eagle of the company. The stripes on the empennage symbolize the origin and the name of American.
Nearly 200 aircraft had already been repainted when the US Airways merger was finalized on December 9, 2013. 299 US Airways aircraft were added to the project. US Airways' latest aircraft was repainted in American colors on November 22, 2016.
During this period, American Airlines has also taken over the delivery of more than 300 new aircraft (Boeing 777-300, 787, Airbus A319 and A321) already displaying the new livery.