The acquisition was deemed a “natural fit” by Dave Andrew, the chief of ASL Aviation Holdings. He stated that the acquisition aligns with the company's values of safety, reliability, and quality customer service. Andrew also mentioned that expanding into the Australian and surrounding markets is a “logical step”. The acquisition has already received regulatory clearance, although financial terms have not been disclosed.
ASL Aviation Holdings already operates several carriers across Europe, Thailand, India, and South Africa, which account for a total of approximately 140 aircraft. The company also has conversion agreements covering 40 737-800s, which will be allocated to a number of its carriers.
All Pionair personnel will be retained under the agreement, with the carrier’s owner and chief, Steve Ferris, maintaining his leadership role. ASL Aviation Holdings is confident that its investment in the Australian operator will significantly benefit the carrier's bases at Sydney, Melbourne, Adelaide, Brisbane, and Cairns.
Ferris stated that Pionair fits perfectly into the ASL philosophy, as both companies operate in the same business segments, share some of the same customers, and strive to offer the best possible service. He believes that the rebranding of Pionair as ASL Airlines Australia will allow the company to grow and develop its fleet and services, particularly in the express parcel and e-retail sectors.
