"We wanted customers of all ages to be able to enjoy the special livery and be a part of the excitement around this very special Canadian moment."
"I'm absolutely stoked about this collaboration with Air Canada," said Domee Shi. "I made Turning Red a love letter to Toronto and everything Canadian, and now to see the film celebrated on the airline that literally brought my family and me over from China when I was little is especially meaningful to me. I cannot wait for Canadian audiences and people around the world to see the film, and hopefully, fall in love with Canada just like I have."
"We are very proud of this unique collaboration with Air Canada and it shows how important this film is to our country," said Quincy Kelman, Vice-President of Marketing, Walt Disney Studios Canada. "Together we are able to transcend this film beyond the screen. Turning Red is set in Canada, directed by a Canadian and will be treasured by Canadians for years to come."
Disney and Pixar's Turning Red introduces Meilin Lee, a confident, dorky 13-year-old torn between staying her mother's dutiful daughter and the chaos of adolescence. Her protective, if not slightly overbearing mother, Ming, is never far from her daughter—an unfortunate reality for the teenager. And as if changes to her interests, relationships, and body weren't enough, whenever she gets too excited (which is practically ALWAYS), she "poofs" into a giant red panda! Turning Red will premiere exclusively on Disney+ across Canada on March 11, 2022.
Air Canada will be promoting the film through a themed livery that will fly across the country on a Canadian-built Airbus A220.
Next month, the March issue of Air Canada enRoute magazine will feature a custom-illustrated cover of Toronto with Meilin Lee as the panda gazing across the city, as well as a feature interview with the director Domee Shi.
